Jelly Belly Factory

The birth of the world’s most famous jelly beans

Back in 1976, David Klein had an idea for a jelly bean made with natural flavorings. So he called up Herm at Jelly Belly (formerly known as Herman Goelitz Candy Co.) and an historic collaboration began.

Creating “true-to-life” flavors was, well, a natural evolution. The candy makers cooked up a recipe for a new kind of jelly bean — intensely flavored in the style Goelitz had developed with flavors in the shell and in the center, this time using natural ingredients for flavoring whenever possible. In 1976 the first eight Jelly Belly flavors were born: Very Cherry, Lemon, Cream Soda, Tangerine, Green Apple, Root Beer, Grape and Licorice. Funny enough they are still some of the most popular flavors made.

The rise to the top, or, what a long, tasty trip it’s “bean.”

The new style Jelly Belly beans were sent to Ronald Reagan in his regular shipment to the state Capital and later in the many years after he left that office. Then the Governor became the President. Ronald Reagan made Jelly Belly beans a staple in the Oval Office, on Air Force One and Marine One after he was elected president.

President Reagan’s passion for jelly beans inspired Blueberry flavor, which was cooked up so he could serve red, white, and blue beans at his inaugural parties. Diplomats and world leaders clamored to have Jelly Belly beans. And guess what? Jelly Belly was also the first jelly bean in outer space. Free floating, weightless Jelly Belly beans were sent on the space shuttle Challenger in 1983 as a presidential surprise for the astronauts. Coincidentally it was the same mission that boasted another bit of history — the first American female astronaut, Sally Ride.

Today, Jelly Belly is the world’s #1 gourmet jelly bean, the bean of choice for all those with the most discerning taste, and made in 50 official flavors and a dizzying array of new flavors, special collections and wacky flavors. Check out the menu to see all the flavors. Visit:

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